Stop guessing which accounts to chase. We build custom research systems that tell you who to target, when to reach out, and exactly what to say.
AI was supposed to make sales easier. Instead, it created:
Everyone has the same AI tools. No one has an edge.
The real problem? AI gave everyone the ability to do more. But more volume without better targeting just means more noise.
The Moat is a consulting agency that builds custom intelligence infrastructure for your sales team.
We don’t sell software. We design research systems tailored to your market, your ICP, and your sales process.
The result: Your team knows more about prospects than anyone else in their inbox. Deep research. Precise targeting. Messages that actually resonate.
Three Core Capabilities:
1. Custom Research at Scale We design workflows that answer: what would someone need to know to go from zero context to a complete picture of this prospect’s situation and needs? Then we automate it.
2. Intelligent TAM Mapping We score your entire market based on fit and buying signals. You see which accounts are worth pursuing first—those showing real intent and opportunity.
3. Context-Driven Execution Research powers everything: email copy, meeting prep, sales documents, strategic guidance. Your team has intelligence competitors can’t match.
Step 1: Discovery We learn your sales motion, your ICP, and what makes your best deals happen.
Step 2: Design We build a custom research system that captures the signals and context that matter in your specific market.
Step 3: Deploy We integrate intelligence into the tools your team already uses—your CRM and AI assistants. No new platforms. No training required.
Step 4: Optimize Research compounds over time. We refine the system based on your team’s feedback and what’s working in real conversations.
Model 1: Intelligence for Your Team Your sales managers see scored accounts in your CRM. Your reps access research through their AI assistant (ChatGPT, Claude, Gemini). They ask questions, get context, write better emails—all without leaving their workflow.
Best for: Companies with established sales teams who want better targeting and context
Model 2: AI SDR (Automated Outreach) We generate and send personalized messages automatically. Emails and LinkedIn outreach informed by deep research. You get notified when prospects engage. Your team steps in only for booked meetings.
Best for: Companies testing new markets or scaling outreach without hiring
Model 3: Hybrid Approach Automated outreach for your broader TAM. Deep research and human intelligence for strategic accounts. The best of both worlds.
Best for: Companies who want automation for top-of-funnel and precision for high-value deals
The Research Depth Advantage While competitors send generic AI messages, you reach out with genuine insight. Your prospects can tell the difference. This isn’t personalization tokens—it’s real understanding.
The Invisibility Advantage Your team doesn’t change how they work. Intelligence appears in their CRM and AI tools. No adoption friction. No training. No new dashboards to check.
The Compound Intelligence Advantage Research accumulates. Historical analysis reveals patterns, timing, and triggers. Six months in, you know things about accounts that competitors will never see.
The Moat works best for companies with:
If you’re tired of competing on volume and ready to compete on intelligence, we should talk.
Intelligence infrastructure for B2B sales teams.
Built custom. Deployed invisibly. Compounding over time.